Hello there! I'm Sheryl Anna Biju, I am a multi-disciplinary designer with a passion for innovation and creativity. I thrive on the challenge of transforming ideas into reality. My secret sauce? A blend of data-driven insights, commercial savvy, and good old-fashioned design thinking. I dive headfirst into ideas, peel back their layers, and serve up designs that meet the brief and make a lasting impact.
In the world of design, I'm the traditionalist with a dash of "What's over that hill?" curiosity. While my expertise lies in classic product and graphic design, I've got a GPS set to "Exploration Mode." I'll venture into uncharted design territories, and with each project, I aim to create designs that are as crisp as a fresh shirt and as exciting as finding money in the pocket of your old clothes.
If you've got an exciting project that needs a creative touch, let's connect and make some design magic happen! 🌟
PROFESSIONAL
COMPETANCY
Brand Design
Brand Management
Visual Communication
Product Design
SOFTWARE
PROFICIENCY
Adobe Creative Suite
Figma
Procreate
Rhinoceros 3D
KeyShot 3D
AutoCad
Figma
AI tools like Firefly & ChatGPT
PERSONAL
INTERESTS
Visual Communication
Sketching
Photography
Videography
Video Editing
LANGUAGES
English
Hindi
Malayalam
Work Experience
Freelance | Graphic Design
Santhigram Wellness
Edison, New Jersey, USA
May 2022 - October 2022
Provided creative assets for the brand's e-commerce website and Amazon and social media platforms, improving brand consistency.
Internship | Brand Design
24 Mantra Organic
Hyderabad, India
January 2023 - March 2023
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Provided design interventions and helped them increase their sales by 2x and clickthrough rate by 15% in 3 months on e-commerce platforms like Amazon.
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Used data-centric, commercial and customer-centric approaches with design thinking to create creative assets that increased online traffic by 5x approximately.
Graduation Project | Fashion Accessory Design
Amama Jewels
Delhi, India
January 2024 - April 2024
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Conceptualized and designed 2 design fashion accessories collections for my Graduation Project, aligning with the brand's aesthetic and market positioning.
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Stayed abreast of fashion trends and consumer preferences to create designs that resonated with target audiences and drove brand relevance.
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Utilized hand-rendered sketches, Adobe Illustrator and Procreate to develop detailed sketches and technical drawings, facilitating seamless communication with manufacturers and ensuring accurate production.
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Collaborated closely with cross-functional teams including product development, marketing, and sales to bring designs from concept to market.
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Demonstrated a keen eye for detail and craftsmanship in the selection of materials and the execution of design elements, contributing to the brand's reputation for exceptional quality and artistry.
Senior Designer
Nourish You
Hyderebad, India
July 2024 - Present
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Working with the founders and the senior management to understand their business requirements in creating all design collaterals essential for the brand.
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Streamlining the design processes and curating an identity for the brand that is consistent.
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Handling all design requirements ranging from packaging design, D2C website design and design collaterals for their performance marketing, social media and e-commerce platforms.
Education
Senior Secondary School
D. D. M. S. P. Obul Reddy Public School, Hyderabad
2018 - 2020
Finished my high school education and received my Senior School Certificate in Humanities with my subjects being Economics, Psychology, Political Science, English and Legal Studies.
Graduation
National Institute of Fashion Technology, Hyderabad
2020 - 2024
Pursuing my Bachelor of Design in Fashion and Lifestyle Accessory Design where I explore product design and manufacturing processes in the fashion and lifestyle industries.
My Inter-Departmental Minor is in Fashion Retail and Marketing.
Semester Exchange Programme
NABA- Nuova Accademia di Belle Arti
Milan, Italy
1 of the only 2 students to represent India and NIFT in the semester exchange programme. Pursued a major in Brand Design while studying Art Direction & Graphic Design and received cum laude in 2 subjects.
March 2023 - July 2023
Certification
Certified Gold Appraiser
October 2023
Certified by MSME - Technology Development Centre (PPDC), Agra under Ministry of Micro, Small & Medium Enterprises, Government of India
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